Main Task Evaluation - Question 5

"How did you attract/address your audience?"

When we did our research we noticed that the main way the films attracted the target audience was by their elements of comedy. In the British RomComs especially, they seemed to make a certain character quite clumsy and hopeless when it comes to love. A main example of this is Bridget Jones as she gets herself into all sorts of problems but for the viewers it is humorous so funo to watch. This made it important that we show a big part of comedy in the opening of our film and show a character with similarities to Bridget Jones. Another way we discovered they attracted the target audience was the way they represented a love story. In the British RomComs we researched we found out that they produce the love story around real people and real problems, but add in the funny side to them problems. This however is not the same for American RomComs because they create their love stories as if they were in a perfect word. For example, the perfect man falls in love with the perfect woman, with some humour sliced in between. We felt that our film shouldn't be like this as as a group we prefered to watch the British RomComs so we wanted to create a British one. Therefore we knew we had to apply a love story which involved a clumsy character (Babs) and then fall in love with a normal character (Paolo) and have problems trying to get his love back, which creates the humour element. Another way they attract the target audience is by getting the same actor/actress to be in the films. For example Hugh Grant was in many RomCom films, and the women love him, therefore they would use him as one of the main characters to attract the audience they want- which is women. However, we couldn't make this possible for our film as we were on a small budget and wouldn't of been able to afford him, or even get hold of the film star. So we stuck with a friend of ours in the year above us in our school to play the part of the 'hunk'.

We have shown our film to a number of people and given them a questionnaire to fill out after they have watched it. This audience included the target audience and others such as boy teenagers and our teacher Mr Lawes. When retreiving th questionnaires back we noticed that our target audience did feel that they would continue to watch the whole movie more than the others who viewed the opening- the boys. They also said that they enjoyed the film and thought that it did show a good representation of a British RomCom. Therefore we felt that we had reached our target audience and produced a film that was correctly made to fit women of teenagers and adult women.

Our film was very successful at reaching our target audience as we included lots of humour and our love story had elements used in famous loved films such as Bridget Jones, Music and Lyrics and About a Boy. Overall we believe that our film would be successful in the film business and create lots of money as women love the RomComs and, from our questionnaire feedback, believe that our film is worthy of being a good British RomCom.